easywise

Beauty and Care, Simplified

Easywise helps clients book beauty services quickly, while giving salons a connected system that syncs appointments with their CRM and eliminates scattered booking channels.

Role

UI/UX Designer

Timeframe

August 2025

Team

1 PM, 4 full-stack developers

UI Kit

Shadcn

Background

Background

Business Problem:

Disorganized and slow booking process

Phone calls/social media requests

Salon employee

Manual input

Business Solution:

Mobile booking app synchronized with easywise CRM.

App

CRM

UX Research

User Survey

If you had to choose one, what matters more when booking a salon appointment: appointment time or the master?

User Survey

If you had to choose one, what matters more when booking a salon appointment: appointment time or the master?

60%

40%

Competitor Analysis

Global benchmark apps

Competitor Analysis

Global benchmark apps

UX Problem Statement:

Salon clients need a flexible booking flow adapting to both time- and review-based decisions, as the current process is rigid and limits choice.

Useflows

Testing Booking Flow Hypotheses

Useflows

Testing Booking Flow Hypotheses

Salon first flow

Service first flow

Wireframes

UI Screens

Booking flow

Backend Backup

Automated CRM sync

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Earlier projects

Projects from 2023-2024

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